About AJ

Hi! I’m AJ.

I grew up as the middle daughter of a CPA. Always a puzzle lover; math whiz, restaurant check-splitter, volunteer treasurer for everything, family clock-setter, bill payer, and self tax preparer. So, naturally, I went to college and studied language and dance.  Left brain, right brain, pregnant brain, mom brain, non-stop brain…Yes. All of the above.

I’m a multi-passionate, multi-talented soul, thriving in harmony more than balance.

A CV belying more extremes than most, some highlights include:

  • Nearly a decade as professional flamenco dancer and instructor
  • Over a decade as Controller of fund of hedge funds
  • Five years as a birth doula
  • Over a decade as a money helper ==> MoneyDoula
  • Another decade + as a mama, once-and-future marathoner, NYC bicycle commuter turned Midwest work-at-homer.

(note: there’s a lot of overlap in those years!)

And most importantly:

  • A lifetime as a deeply intuitive, gentle, kind human person.

With my numbers brain, helper’s heart, and dancing body, I want to help you find your own positive, productive and practical relationship with your money.

AJ Frenzel

You’re in the right place if future you deserves:

  • Confidence
  • Support
  • Calm & ease around money and beyond
  • Inspiration and a loving nudge (to take action, to get out of debt, to quit your day job, or (insert your big dream here)
  • Improved money conversations in relationships
  • Reduced stress levels around money conversations
  • New and inclusive language for talking about money in a non-judgmental way
  • Your own seat at the table